Geez, come on. Surely this segment has been milked dry by now.
I think they are getting pretty desperate since they have both made a pretty unusual challenge and (more importantly) finally got Hamada to participate.
Seriousky, though; unlike Kiki, Absolutely Tasty or even Lincoln's own "Restaurant" and "Trendy" series, these "No-GPS Races" got old really quickly. The only things that are different each time are the combi mix-ups (which aren't that interesting after five whopping episodes) and the passer-by hints (which pretty much decide the whole flow of the game, making the victory just a matter of luck).